At least you're NotHungover.

Graphis New Talent Annual, 2024 Silver Award

NotHangover One Show Young Ones 2024 Brief

Single-Minded Proposition: Drink now, no regrets tomorrow

Objective: Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).

Insight: Drinking leads to regretful actions and a heinous hangover.

Big Idea: Get rid of that terrible hangover, but you can’t get rid of what you did.

Execution: Show how you can erase bad feelings, but not bad actions.

Copywriter: Jenna Byers

Case Study Video

Experiential Dare Booth - Truth or Dare. Minus the Truth.

The dare booth is placed in popular bars and clubs.

Homescreen of the dare booth.

Booth is generating a user's dare.

Dare is displayed that was generated for the user.

Printed Dare

Printed dare with steps on how to upload the dare to the NotHangover Dare gallery.

Drink Specials

These drinks contain NotHangover and are our featured incentives for our dare booth.

Uploading Completed Dares

Scanning the QR code on the printed date takes users to our upload site.

Receiving a Text in the Morning

Users will receive a text in the morning linking to our NotHangover Gallery Website.

Truth or Dare. Minus the Truth. Dare Gallery Website

Users can view dares from everyone at the bar the night before.

Interactive Dare App

User opens the app.

The player adds their friends.

The player can choose dares to send to their friends.

The player can accept the dare their friend sent them or request a new one.

Using the in app camera, the player records the dare.

When completed, the player earns points for the dare and can send another dare to one of their other friends.

Players can compare scores on the leaderboard.

The weekend competition closes on Sunday morning, which is when the dare gallery is opened and revealed

Players can scroll and see their friends’ dares.

The gallery features copy for NotHangover at the top when revealed